Been hearing talk of Droid? The largest search engine on the World Wide Web is finally ready to present their newest innovation in font and logo design for the future.
Called simply Droid, this revolutionary font has been in the works for the past couple of years. During which the formation of the latest (and perhaps the greatest) rival of Apple's iPhone, Android. Working closely with Ascender (an Illinois-based company that specializes in digital type-facing) Google has developed this new font. Ascender isn't new to the scene of font and logo design development, though, they have created specific fonts for a number of big name companies, such as Microsoft and Motorola.
Aside from the portfolio that Ascender has created working with big-name companies, it belongs to the Open Handset Alliance. This group is comprised of 30 plus companies that are working on Android. Thus, the Ascender and Google team can utilize this knowledge about Android to make Droid work for them. Android is an operating system for mobile phones that has a basis in Linux. It works with many Java-like apps that can be created by the mobile user and is dubbed simply as Dream.
How The Droid Font Was Created
Google is well known for their contemporary fonts and the ease of their fonts adjusting to specific themes that users are utilizing. With the creation of Android, Google wanted something that would still be appealing without being overly tech-y looking. They wanted a font that could capture the attention of others and at the same time represent the personality of the product, but not be the main reason that the product is purchased. And above all, it should remain friendly looking and make the market fall in love with the mobile device.
When it came time to get down to work on the project, several proposals were submitted and two stood out from the rest. One was considered too bouncy and the other too tech-y. Because both proposals were at the opposite ends of the spectrum, it was quite easily to make the decision that something in the middle was what was needed. Finding that happy median and creating a font that retained the same basic characteristics of Google and still be totally separate was what was produced. This made it perfect for the Dream phone.
What The Droid Fonts Will Do For You
The Droid font design is only going to be available on the G1 or Android phones, making it a very rare thing to behold. However, it will quickly gain attraction because almost every feature of the mobile phone will be easily converted to the Droid font. And if the internet is accessed with the mobile device, the website fonts will be converted to one of the three complimentary fonts in Droid's possession: monospace, serif or sans serif.
You can also find a wide variety of international characters, especially those of Asian countries like Korea, Japan, and China. If you're thinking that there's going to be some mystery waiting to be solved in here, such as in Easter Eggs, you will be disappointed. The fonts will just be fonts—there are no hidden messages or codes that need to be deciphered.
Author : John
http://www.articleclick.com/Article/Designing-Logos-And-Utilizing-The-Droid-Font/1048054
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